BA (Hons) Fashion Marketing is specially designed for fashion enthusiasts who aspire to take their passion higher and enable them to market and brand their own fashion products. By pursuing this programme, students are taught to explore the breadth and depth of fashion marketing and branding practice through the application of their ideas.
Moreover, this programme enables students to engage confidently with broader fashion environment globally by focusing on the function and role of fashion marketing and branding. Thus, students will be able to develop a range of promotional materials and displays to demonstrate the in-trend venture. This programme provides a challenging integration between theoretical and business-related studies for future fashion entrepreneur.